Our stakeholders
Becoming a sustainable retailer
means working closely together
with the people our businesses
impact. Our stakeholders help
us to get better every day by
challenging us, giving us insight
into their concerns, offering
feedback on how we are doing,
and collaborating with us to
solve the problems and issues we
all face. We engage with them in
both formal and informal ways
throughout the year.
Overview
Business review Governance
Financials
Investors
Ahold Delhaize Annual Report 2016
Customers
As a retailer, customers are the lifeblood of our
businesses. Our brands engage with them every
time they visit our stores or shop online. We stay
tuned in to what they want through third-party
surveys, consumer studies, focus groups, and
through the immediate feedback they provide
to our customer service departments, websites
and social media.
Customers tell us they want competitive prices,
high quality and a great shopping experience.
They want healthier eating to be more
accessible, more fun and more delicious, and
they want products that are made with respect
for people, animals and the planet.
See examples of how we respond to our
customers’ needs in Our sustainable business
model, A better place to shop, Our values and
Sustainable retailing.
38
V I
