Our promises in action
A better place to shop
w
Fresh value at
Ahold USA
Overview
Business review Governance
Financials
Investors
Ahold Delhaize Annual Report 2016
Ahold USA
The Ahold USA brands have continued
their program to enhance the customer
proposition. They are putting a strong
focus on fresh, and have completed
the rollout of new produce and bakery
departments to all stores - and both
are delivering strong sales. They are
starting to roll out a Deli Grab and Go
program that provides fast and easy
meal solutions. The waves of price drops
they've made on thousands of products
have helped improve their price index
compared to other retailers by 2% and
price perception by 4% over the past
two years.
Food Lion
Food Lion's Easy, Fresh Affordable
strategy was developed in 2013 and
aims to improve the overall offering
with a focus on customer service,
convenience, freshness and prices.
This year, Food Lion remodeled 142 stores
in its home market of Charlotte, for a
total of 380 stores representing 37% of
Food Lion's sales and a total investment
of close to $600 million. In addition,
the most successful elements from the
strategy have been rolled out across the
entire store network, and have shown
encouraging results, especially around
produce and meat freshness, value for
money and ease of finding products.
