We promise customers, associates
and communities to always work
to be a better place to shop, a better
place to work, and a better neighbor
- every day. All of our brands share
these promises and each fulfills
them according to what’s best for
their local markets.
Our promises
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Ahold Delhaize Annual Report 2016
As a group, we will measure the performance
on each promise according to the following
criteria, starting in 2017:
A better place to shop: Net promoter score,
which gauges customers’ willingness to
recommend our great local brands to others
A better place to work: Associate engagement,
as measured by an annual survey of all
associates company-wide and a twice-yearly
pulse survey sent to a random set of associates
by an external vendor
A better neighbor: Our progress against
our sustainable retailing targets and the
assessment of our sustainability performance
for the Dow Jones Sustainability Index
Our compensation and awards for associates
are tied to and dependent on delivering
our strategy and promises, and doing so in
a sustainable way. The performance criteria
in our incentive plans for management
associates include Key Performance Indicators
related to all three promises.
