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Our sustainable business model in action
Invest in our customer proposition continued
Loyalty programs
old and new
Fresh inspiration
for customers
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Overview
Business review Governance
Financials
Investors
Ahold Delhaize Annual Report 2016
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Around the world, more than 30 million
customers are members of our loyalty
programs and receive personalized offers
and communications.
At the same time, our Alfa Beta brand
celebrated the 20-year anniversary
of its successful loyalty card program -
the first in Greece when it was launched
- that continues to offer great rewards for
customers, driving basket size and visits.
During the year, our Etos drugstore brand
in the Netherlands launched a new loyalty
program and “My Etos” app, combining
personalized offers, advice and discounts
with a healthy perk: a pedometer that
motivates and rewards customers with
gifts and offers when they exercise.
•COOL AS A CUCUMBER"
THE INNER TEMPERATURE
OF A CUCUMBER CAN BE UP
TO 20 DEGREES COOLER
THAN THE OUTSIDE AIR
AWESOME
PRODUCE FACT
#7
Hannaford is building on its excellence
in fresh to enhance the customer
experience across the store and provide
more healthy choices. The team opened
a new prototype store that showcases
the fresh offering in bold, new ways, with
fresh home-meal solutions available in
a comfortable, modern café; cut-to-order
fruits and vegetables in the produce
department; and new merchandising
across all its fresh departments.
Most local personal service
Fresher healthier
LOOK FOR
THESE SIGNS
to save a bunch on fresh
fruits and veggies.
4.
The new store’s seafood department
highlights the brand’s deep local roots,
-■ sustainability and value, to enhance
the customer experience and grow the
J business. Similarly, in the Butcher Shop,
customers experience “cut-above-the-
best” quality and value, driving sales.
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