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Our sustainable busmess model in action
Invest in our customer proposition
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Providing value when
customers need it most
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Creating own brands
customers love
Overview
Business review Governance
Financials
Investors
Ahold Delhaize Annual Report 2016
ii
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The Greek economy remains challenging,
with high unemployment and taxation
leaving consumers with little disposable
income. Customers expect retailers to
offer both everyday low prices on the
products they need most as well as
great promotions. Our Alfa Beta brand
provided both in 2016, lowering prices on
daily needs and implementing a 52-week
plan of exciting promotions. They ran a
strong campaign encouraging customers
to discover their great prices and
promotions for themselves, and received
a very positive response.
Affordable for all
new categories
Best own brands
- All our brands continuously focus on
improving their own-brand lines to give
customers more and better options.
Delhaize is known in Belgium for its
innovative, high-quality products.
According to external tastings published
in Belgian media in 2016, a consumer test
panel greatly preferred Delhaize’s own
brands and exclusive products compared
to those of its next best competitors.
The Nature’s Promise line at the Ahold
USA brands saw double-digit growth
this past year and expanded into 12 new
categories. The brands added “Free
From” labeling to Nature’s Promise food
products without nonessential ingredients
such as artificial colors and flavors and
nonfood products without additives such
as potentially harsh chemicals.
