Our sustainable business model continued
Save for our customers
Invest in the customer
proposition
Fund growth in key channels
Overview
Business review Governance
Financials
Investors
Ahold Delhaize Annual Report 2016
To jump-start this continuous cycle,
we always look for ways to save for our
customers. We evaluate every area of our
businesses to see where we can do things
smarter and better to save money, conserve
resources and reduce waste.
Waste less
Our brands are reducing shrink through inventory
controls, and through resourceful initiatives, such
as donating food that would otherwise be wasted,
to help people in need.
Buy better
Our brands cultivate long-term partnerships
with suppliers, and work together to innovate
and develop local own-brand product ranges.
Our brands also achieve savings through buying
alliances. In sourcing practices, we always operate
in a competitive and fair way.
Operate smarter
Our brands are streamlining operations to achieve
cost efficiencies.
Our brands invest the money we save into
the local customer proposition to provide
a great overall shopping experience that
meets customers’ changing needs and
to continue to build loyalty to our brands.
Fresher and healthier
Across Ahold Delhaize we believe our brands
have an opportunity and a responsibility to make
healthier eating tasty, affordable and accessible for
customers - especially through broad fresh product
assortments; this is what customers say they want.
Most local and personal service
Each great local brand works to build stronger
relationships with customers - through the
service provided by every associate in every
store and through best-in-class personalized
offerings, enabled by technology. The brands
target their assortments to the needs of people
in their neighborhoods and sell a wide range
of products from local suppliers. By supporting
the causes that local customers and associates
care about, each brand deepens its involvement
in the local community.
Best own brands
Each of our great local brands focuses on building
innovative own-brand product ranges, such as our
organic and natural lines, to keep differentiating
itself from other retailers and maintaining its
competitive edge.
Ahold Delhaize seeks to fund growth in three
key channels - supermarkets, eCommerce
and smaller formats - so that our brands
can be there wherever and however
customers shop.
Supermarkets
Supermarkets are the core channel and the main
focus of our investments. Our brands work to keep
their stores regularly refreshed and remodeled so
they remain appealing to customers. Across the
group we share an objective to be the #1 or #2
supermarket brand in every local market.
eCommerce
We continue to invest in our eCommerce brands to
enable customers to shop when and how they want,
and to drive sales growth in developed markets.
Smaller formats
Our brands are continuously improving small
formats and testing new ones, to fulfill customers'
growing demand for convenience.
Affordable for all
We want every family in our trading areas to be able
to do their weekly shopping with one of our brands,
regardless of their budget, so every brand continues
to make pricing more competitive.
