We strive to live up to our purpose in everything we do Together, we build Great Local Brands, bringing Fresh Inspiration Every Day. Our purpose Overview Business review Governance Financials Investors Ahold Delhaize Annual Report 2016 Fresh Inspiration: Our brands are known not only for fresh offerings - from fruits and vegetables to delicious prepared meals - but also for innovative spirit. Our brands inspire customers with new and exciting products and services and by helping them solve the everyday challenge of bringing affordable, healthy and tasty meals to the table. Together: Across all our brands and functions, we learn from each other, share best practices, and realize the benefits of our scale. Great Local Brands: We serve local retail businesses, active on three continents, each under its own brand name that is well-known and well-loved by local customers. Every Day: Our brands fulfill customers’ daily needs and are there for them every single day. 22

Jaarverslagen | 2016 | | pagina 146