X n tn Our Better Together Strategy Our sustainable business model Our purpose Together, we build Great Local Brands, bringing Fresh Inspiration Every Day Our promises Our values Integrity Care Humor Courage Teamwork Our purpose, values and promises give associates in all our brands a common language for talking about the business and reinforce our shared commitment to sustainability. Our business model ensures our brands have the resources and direction to invest in the right areas to help us grow together, and our group-wide focus on creating value for customers, associates, communities and shareholders will drive our long-term success. Every Day Overview Business review Governance Financials Investors Ahold Delhaize Annual Report 2016 Save for our customers: Buy better Operate smarter Waste less Fund growth in key channels: Supermarkets eCommerce Smaller formats Invest in our customer proposition: Affordable for all Best own brands Fresher healthier Most local personal service A better place to work A better place to shop A better neighbor We do the right thing and earn customers’ trust. We care for our customers, our colleagues, and our communities. We are humble, down-to- earth, and we don’t take ourselves too seriously. We drive change, are open-minded, bold, and innovative. Together, we take ownership, collaborate, and win. fi ^growth 21

Jaarverslagen | 2016 | | pagina 135