customers, associates
and communities
Ahold Delhaize’s strategy
is helping our brands
offer the best to
Our Better Together Strategy
Overview
Business review Governance
Financials
Investors
Ahold Delhaize Annual Report 2016
The strategy was developed by our
Executive Committee with input from
teams of different disciplines across
Ahold Delhaize. Together, we defined
the kind of group we want to be, what
drives us, and how our great local
brands will win in all our markets.
Ahold Delhaize’s great local
brands each face different market
conditions and customer needs
while sharing common challenges
and opportunities.
The following section will take
you through all of the elements
of our strategy.
Better Together builds on strengths
shared across the group but each
brand applies it according
to the specific and unique local
needs of its customers. We measure
the execution of our strategy
using a series of Key Performance
Indicators, including market share
and net promoter score.
