Better
neighbor
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POMAHATE
22
Our promises (continued)
albert
Ahold at a glance I Business review
Governance
Ahold
Annual Report 2015
We want to be a good neighbor everywhere
we operate. As a company with over 3,250
stores and a trading area population of more
than 90 million people, we can really make
a difference in our communities through the
economic benefits and job opportunities our
businesses provide, and by supporting local
causes that are important to our communities,
our customers and our associates. We believe
we have an opportunity to help our customers
and associates make healthier choices, and
promote health in our communities. We also
endeavor to source our products responsibly
and look after the environment we operate in.
Helping active children eat right
Albert's "Healthy Five" program helps Czech parents
make good nutrition choices for their children, through
fresh food promotions, recipes and meal advice from
in-store nutritionists they can consult while their children
enjoy an in-store play area. Successfully piloted in
2015, the program will be launched in all compact
hypers in 2016.
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Ahold USA first major U.S. grocer to join
Fair Food Program
Our U.S. divisions and Peapod joined the Coalition
of Immokalee Workers' (CIW) Fair Food Program,
an acclaimed effort to improve the lives of thousands
of farm workers from Florida to New Jersey. As part
of this partnership, we committed to purchase Florida
tomatoes only from growers who participate in the
Program and work with the CIW to ensure timely,
periodic audits of participating farms that supply
Ahold USA.
Making our own-brand products healthier
We are reducing salt, sugar, additives and
trans-fats in our own-brand products. In 2015,
Albert Heijn reduced salt in its bread and added
fiber content to the labels. We updated labels
on our U.S. Nature's Promise and Czech FreeFrom
own-brand products to show which additives
or ingredients were eliminated.
