Better place
to work
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Our promises (continued) 21
Ahold at a glanoe
Business review
Governance
Financials
Investors
Our brands have been built by our associates.
They are the face of our business and at
the heart of our success. Throughout all our
businesses, our associates are committed to
serving our customers and getting better every
day. In return, we strive to foster a workplace
where our associates can thrive.
Engaging our associates in our strategy
Ahold USA, Albert Heijn and Albert are bringing
their strategies to all associates in a unique and
effective way. They are using visual maps to help
associates understand and be engaged in their local
strategy - and help carry it out. The maps were first
launched with Ahold's top leadership group, then
the businesses took them to local senior leadership
teams, and next to around 10,000 associates in
leadership roles at support offices, distribution centers
and stores, and they are now being shared with the
entire workforce.
Unlocking our associates' innovative ideas
Albert Heijn, Etos and Gall Gall initiated
a contest in which teams from across
these businesses submitted innovative
ideas around the theme "making the
Dutch population the healthiest in the world."
The top 10 teams moved to the next level of
competition and the winning ideas received
funding to bring them to life. The contest
itself, and the conversations it started among
associates, helped to mobilize the creative
forces within our teams.
Everyone is an expert at Gall Gall
Our wine and liquor specialist in the Netherlands
is bringing the story of its products to life by
giving associates the tools to share their passion
with customers. They are investing in store staff's
knowledge and expertise with new e-learning
programs and set up a private Facebook group
to help associates share expertise.
