Better place
to shop
Our promises (continued)
Ahold at a glance
Business review
Governance
Ahold
Annual Report 2015
Innovating to serve more customers online
Our online businesses continued to expand, growing
net consumer online sales by 23%' over the year.
Bol.com now offers more than 10 million products
and launched same day delivery for pickup at Albert
Heijn stores. Albert Heijn Online relaunched their
website with personalized bonus offers, attracting
new customers in its existing market.
Peapod launched a modern, user-friendly new mobile
app and continued to grow by increasing capacity
and marketing efforts, especially in the New York
metro area.
1 At constant exchange rates and on an adjusted basis.
Fresher value, fresher choices at Ahold USA
The U.S. divisions continue to improve the shopping
experience - with a focus on quality, service and
assortment - and provide more healthy choices to
customers. They lowered thousands of prices and
transformed the produce departments in over 470
stores to bring an expanded range of fresh choices
to customers.
As retailers, we have always put the customer
first. But in today's challenging and competitive
environment, it is more important than ever that
this customer focus is truly embedded in our
culture and values. Being a better place to
shop is about doing more each day to give
our customers a shopping experience that
surprises and delights them.
Making every Albert store a favorite of customers
Our Favorite store concept was successfully rolled out
to all 240 Albert supermarkets in the Czech Republic.
This concept combines format improvements with new
ways of working that give associates more autonomy
to solve problems. With positive customer reactions
and sales uplifts in the stores, the concept has been
so successful that the team is now also rolling it out
to its Albert compact hypers.
They launched a new print and online platform
called Savory™ fast, fresh and easy, to help
customers include more fresh and healthy meals in
their busy schedules and inspire them to save time,
save money and eat well. They have introduced
a new, easier-to-shop bakery department to over
200 stores so far, and in 2016 they will continue
developing concepts for the other Fresh departments
and the center of the store.
