and with
promises that
help us get
better every day
BsimEiHHta
Better
place to shop
Better
every day
Better
place to work
Better
neighbor
Our promises
Better place
to work
19
Better place
to shop
Better neighbor
Ahold at a glance
Business review
Governance
Financials
Our promises keep us focused on the right priorities
and help us get better every day for the benefit
of our most important stakeholders. They are driving
our success and enabling us to create greater value
through continuous improvements in our operations.
The promises are closely interconnected. In order to
maintain strong relationships with our customers year
after year, we need happy, engaged associates
and a deep connection to our neighborhoods and
communities. For 129 years, our relationship with
customers has been at the center of everything we
do. But today's world demands more. To be a good
retailer, we have a responsibility to provide a working
environment where associates can be at their best
and we need to take on our role in the wider world
our business impacts.
We want to be a better place to shop, a better
place to work and a better neighbor every day for
our customers, our associates and our communities.
Under each of these main promises are sub-promises
that describe precisely what we will deliver, in areas
ranging from good prices and exciting promotions,
to friendly and helpful associates, to good working
conditions and responsibly sourced products.
These promises run across all our businesses,
but are applied locally at each of our banners
according to their needs and priorities.
a
Respect for each other
a
Good working conditions
a
Opportunities to develop
a
Support from my manager
a
Recognition for performance
Investors
Ahold
Annual Report 2015
a Great quality and freshness
a Finding the products you want
a Good prices and exciting promotions
a Easy to shop
a Friendly and helpful associates
a Healthy living choices made easy
a Contribution to community well-being
a Responsibly sourced products
a Care for the environment
