with a Group-
wide business
model that
ensures we can
keep investing
in our customer
offering
S3*
Drive identical
sales growth
Our business model
18
Allocate capital
to new growth
Lower cost base
Build strong
consumer brands
r"
Ahold at a glance
Business review
I Governance
Financials
Investors
Ahold
Annual Report 2015
Our business model is a continuous cycle. We work
to lower our cost base so that we can invest in price,
value, and great products and services. This "save to
invest" mentality has become part of our company's
DNA. It helps us drive sales, win new customers
and generate the capital we need to further grow
our business.
With the capital we generate we can drive new
growth, get the right returns and invest in our
businesses for the long term.
We continually work to simplify how we do things,
become more efficient and reduce costs. We expect
the synergies we can achieve through our intended
merger with Delhaize will enable us to further
simplify our business.
The investments we make to build our brands help us
drive identical sales growth, increase volumes and
gain market share going forward.
We reinvest our cost savings into our offering.
This helps us build strong local brands and increase
customer loyalty by giving customers more of what
they want and need. Our intended merger with
Delhaize will give both companies the opportunity
to improve our customer propositions by leveraging
each other's expertise and the strength of
our assortments.
