How are we
reshaping retail
at Ahold?
Reshaping Retail framework
Ahold is becoming
a better place to shop,
a better place to work,
and a better neighbor.
We have a robust business model,
built on stOul|buwHHS2H I
we are keeping
our promises.
Our values
Putting the customer first; Doing what's right; Winning together;
Making ideas happen; Getting better every day
and we have the ambition to drive
performance and go for growth.
Creating growth:
Increasing customer loyalty
Broadening our offering
Expanding geographic reach
Simplicity
Responsible retailing
People performance
Our v'sion
Better choice. Better value. Better life. Every day.
Governance
Ahold at a glance I Business review
Our strategic ambitions, how we operate and what
we want to be as a company are outlined in our
Reshaping Retail framework.
All of our businesses share a common vision for the
future, and a common set of values. Our successful
business model enables us to keep investing in
our customer offering, and our promises help us
get better every day. Through our strategic pillars,
we are accelerating our growth so we will be
competitive in years to come.
Ahold
Annual Report 2015
In 2015, we took a momentous step to further
improve our strategic position, with the announcement
of our intended merger with Delhaize Group.
The scale, diversity and expertise we will add to
our business through this merger will enhance our
ability to deliver on our promises to our stakeholders
and generate new growth.
Better
place to shop
Better Better
place to work neighbor
Enabling growth:
