We operate
Strong brands
in all our
markets
236,000
90 million+
iBimEiHHta
Our brands and how we operate
ahold.com
United States
07
Europe
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Ahold at a glance 1
Business review 1
Governance 1
Financials 1
Investors
In both the United States and Europe our local brands
are well-known and popular with customers - and
most are leaders in their markets.
Associates
Serving a trade area population of around
Find out more and stay up-to-date
with our brands at:
In the United States, we serve a trading area
of approximately 56 million people.
The food market continues to be highly competitive,
with food sold in a wide range of retail formats
as U.S. retailers use it to drive traffic. The grocery
channel represents approximately 57% of the food
market in our trading area.1, 2 In a market that has
been basically Rat, Ahold USA's market share was
slightly up in 2015.2
1 Based on total items with a UPC code only.
2 Based on Nielsen data.
3 Source: GfK Belgium.
I
Stop&Shop
Read more detail:
J See page 08
Ahold
Annual Report 2015
In Europe, we serve a trading area of
approximately 34 million people in four countries,
with the greater part of our business in the
Netherlands, Czech Republic, and Belgium.
The food retail sector in the Netherlands showed
slight growth in 2015, and finalized a wave
of consolidation in the supermarket industry.
Albert Heijn's market share grew from 34.1%
in 2014 to 35.0% in 2015.2
In Belgium, we operate in Dutch-speaking Flanders,
where the market showed modest growth in 2015.3
In the Czech Republic, Albert inished rebranding
all of the Czech SPAR stores it had acquired, further
increasing its market share.
Read more detail:
See pages 09-10
SUPERMARKET
