How we manage risk (continued) Ahold's principal risks and uncertainties1 Business continuity Collective bargaining Competitive environment and economic conditions Ahold at a glance Business review Governance Ahold Annual Report 2015 50 Risk Strategic area Key risk drivers Mitigating actions Potential consequences Disruption of critical business processes place may result in non-availability of products to shop k for customers a Dependence on IT systems a Centralized facilities a Dependence on logistics service providers a Dependence on suppliers of strategic own-brand products and services a Cyber threats a Business continuity governance structure a Business continuity strategic guidelines and tactical policy a Business continuity framework with guidance and procedures a Business continuity management plans a Insurance program While Ahold continues to maintain and invest in business continuity management plans, business interruptions could have a material adverse effect on the Company's financial position, results of operations, liquidity, customer perception and reputation. Ahold's businesses might not be able to negotiate extensions or replacements on acceptable terms, which could result in work stoppages a People management and associate engagement a Expiring collective bargaining agreements a Relationships with the relevant trade unions a Associate engagement survey and response a Performance management cycle a Contract negotiation process a Human Resource functions that support relationships with trade unions a Contingency plans A work stoppage due to the failure of one or more of Ahold's businesses to renegotiate a collective bargaining agreement, or otherwise, could be disruptive to our business, lead to adverse publicity and have a material adverse effect on the Company's results of operations and financial position. A weak macroeconomic climate and changes to the competitive landscape without appropriate response could threaten Ahold's ability to achieve its strategic business plan Business model a Consumer value perception (price, assortment, quality) a Unemployment rate a Consumer purchasing power under pressure a Changes in the retail landscape (e.g., shopping) and competition a Lack of distinctiveness a Inflationary forces impacting cost of goods sold a Pressure on margin a Research and monitoring of consumer behavior a Price benchmarking competition a Analysis of economic developments a Actively monitoring and developing online business a Approved strategies a Promotional activities a Building more personalized customer relationships a Strengthening own brands Ahold is focused on the execution of its strategic pillars and promises. Unforeseen effects could impair the effectiveness of Ahold's strategy and reduce the anticipated benefits of its price repositioning and cost savings programs or other strategic initiatives. These factors may have a material adverse effect on the Company's financial position, results of operations and liquidity. For more information see Business review. 1 Risk objectives: strategic (s operational (o financial (f and compliance (c risks listed in alphabetical order.

Jaarverslagen | 2015 | | pagina 126