CUSTOMERS
WORKING TOGETHER TO BE
PREFERRED BY OUR
In 2014 we introduced our new Strategic Framework. As a result, we are simpler,
more transparent, and focused on providing a great, local shopping experience.
What would you describe
as the most important
accomplishments at Delhaize
Group in 2014?
IMaimiiBsflBI For me, 2014 was about Frans'
first year as CEO, developing the new strategy,
and realizing continued progress in our U.S.
operations. With Frans in place, the Executive
Committee took the opportunity to review our
strategy and develop a new Strategic Frame
work. We felt it was critical to put our custom
ers at the center of everything we do. In the
U.S., where we have now seen nine consec
utive quarters of growth, we continue to be
pleased by our efforts to maintain relevance.
We did take the difficult decisions to announce
the Transformation Plan in Belgium and in
the fourth quarter of 2014 we agreed to the
OVERVIEW
INTERVIEW WITH THE CHAIRMAN OF THE BOARD
OF DIRECTORS AND THE CHIEF EXECUTIVE OFFICER
oo
Watch the interview of Frans Muller
on annualreport.delhaizegroup.com
sale of our Bottom Dollar Food locations in the
U.S. We also exited from Bulgaria and Bosnia
Herzegovina in 2014. These decisions are
never easy, but we felt these decisions were
important in order to improve our focus.
IFBfflsHBIl In March 2014, we developed,
introduced and began to implement our new
Strategic Framework across the Group. This
Framework articulates our company's Purpose.
It also outlines the Promise we make to all our
stakeholders, the Principles we use to make
decisions, our Sustainability Ambition as an
organization, and the Values that embody who
we are. Together, these elements function as
the framework to serve our customers, ensur
ing that we provide them with a great local
shopping experience in stores and online.
