14%
+114
3.1 B
We will be more commercially
aggressive in 2015, as we aim
to better communicate our
offer and our strengths to our
customers. In Southeastern
Europe and Indonesia we will
continue to expand.
of total sales from
SEE segment
new stores in Romania
revenues in 2014
Mega Image - Romania
PERFORMANCE
Following extensive renovations, Alfa Beta's
flagship Elliniko store was relaunched;
innovations include an on-site bakery,
a controlled temperature wine room and a wide
variety of local and imported cheeses.
organic products as well as local specialties. In
2014 in Greece, the focus was on further store
expansion and comparable store sales growth
through a series of initiatives to upgrade the
value propositions of its fresh categories.
These included: the expansion of an existing
refrigerated warehouse in northern Greece
in order to support increasing distribution of
super fresh products and fresh fish centrali
zation; the re-launch of AB choice, an award
winning advertising campaign highlighting
a selection of fresh and dry food products
selected by AB experts; and revitalizing and
remodeling projects in selected AB supermar
kets.
In Romania, Delhaize Group operates under
the Mega Image and Shop&Go banners.
Mega Image operates neighborhood super
markets mainly concentrated in Bucharest
with a focus on proximity and competitive
prices, coupled with variety and a strong fresh
offering. In 2014, Mega Image focused on
reinforcing its leadership position in Bucharest,
by continuing its aggressive expansion plan
with Shop&Go and Mega Image. In 2014,
Mega Image opened a net of 114 new stores,
including 19 Angst stores which it acquired
and which it will re-brand as either Mega
