96 676
17.7 B
Hannaford
associates
revenues in 2014
FOOD LION FEEDS
Delhaize Group Annual Report 2014 39
In 2014, all Food Lion
associates received "Count on
Me" customer-centric training.
In 2014, Hannaford continued to drive home
the stores' advantage in fresh through new
product offerings, creative displays and
attention to quality. Hannaford also continued
to grow awareness of the banner's strong
market position around health, through prod
uct selection and display. Also, the number
of Hannaford stores served by registered
dieticians increased by nearly 50%. The stores
continued to serve the local communities
by increasing Hannaford's commitment to
locally produced products, locally relevant
merchandise and community involvement.
Strategic price investments further emphasized
low everyday prices. Four new Hannaford
stores were opened, and one expansion and
nine remodels were also completed. In 2014,
Hannaford opened its 11th Hannaford-to-Go,
which, with its click-and-collect proposition has
had encouraging results so far. Hannaford is
well positioned for further growth in 2015.
In 2014, Food Lion launched a new
community relations platform, Food
Lion Feeds, which streamlined the
company's philanthropic efforts to
focus primarily on hunger relief. The
focus on hunger is based on customer
feedback and the fact that some of
Food Lion's markets have some of the
highest hunger-rates in the country.
In the banner's home state of North
Carolina one in four children are at risk
of hunger every day. In 2014, Food Lion
Feeds partnered with Food Lion and
its customers to help provide nearly
62 million meals to families in need
across 10 states in the United States.
The company has pledged to donate
500 million meals by the end of 2020.
Watch our Food Lion Feeds video on
annualreport.delhaizegroup.com
REVENUES
37%
Other
segments
