OVERVIEW
I
i
1 1
1
SEGMENT
UNITED STATES
At the end of 2014, Delhaize Group
operated companies in seven countries
on three continents: North America,
Europe and Asia. For reporting
purposes these companies have
been grouped into three segments:
the United States; Belgium and
Southeastern Europe (SEE). Delhaize
Group operates a total of 3 402 stores
including the 122 stores of Super Indo in
Indonesia.
INDONESIA
rtfiT
F00DMLI0N
PERFORMANCE
3 402 STORES"
SEGMENT PROFILE^
1105 122
SEE Indonesia
m--1 295"
USA
880
Belgium
149 968 ASSOCIATES"!
6 419
Indonesia
30 602
SEE
16 271
Belgium
96 676"
USA
LOCAL BRANDS^
MARKET CONTEXT»
KEY CHALLENGES FOR^
2015 AND BEYONdI
2014 ACHIEVEMENTS^
Based on a change of IFRS rules in 2013,
Super Indo is no longer proportionally
consolidated and is accounted for
under the equity method (one-line
consolidation). Delhaize Group holds a
51% position in Super Indo.
KEY FIGURES^
2015 PRIORITIES^
(1) Does not include 66 Bottom Dollar Food stores and related
2 040 associates. In November 2014, Delhaize Group
signed an agreement to sell its Bottom Dollar Food store
locations to ALDI Inc. The stores were closed on January 12,
2015 and the transaction completed early 2015.
With $17.7 billion (€13.4 billion) in revenues and a nelwork of
1 295 stores(1) at the end of 2014, the U.S. is the biggest market
for Delhaize Group. Of total Group revenues, 63% came from
Food Lion and Hannaford, operating along the east coast,
from Maine to Georgia and covering 15 states.
In 2014, the U.S. saw increased customer confidence driven
by a number of positive indicators such as an improved job
market, lower gas prices and a strengthening
real estate market.
Increased competition from discounters means that it
will be increasingly important to focus on long-term
differentiation at both Food Lion and Hannaford.
Food Lion's new strategy: "Easy, Fresh Affordable...
You Can Count on Food Lion Every Day!" supported
the banner's positive real sales growth
Hannaford continued to drive home the stores' advantage
in fresh and emphasize Hannaford's
focus on health
UNDERLYING
REVENUES
OPERATING PROFIT
(IN MILLIONS OF
(IN
MILLIONS OF
569
1
501
9
542
1
12 767 12 536 13 360
9
12
13
14
12 13
14
Further focus and deployment of the Food Lion
"Easy, Fresh Affordable..You Can Count on Food Lion Every
Day!" commercial strategy
Accelerate growth at Hannaford
