SHAREHOLDERS
TRUST US FOR VALUE CREATION
We pursue profitable sales growth and allocate human,
financial, and natural resources effectively to improve our cost
position.
PUT CUSTOMERS FIRST
Hannaford-to-Go
LEARN TO GROW
Joining Coopernic to generate cost
savings
STRATEGY
REVENUES111 (IN BILLIONS OF
20.5 20.6 21.4
12 13 14
UNDERLYING OPERATING
profit™ (IN MILLIONS OF
845 789 762
12 13 14(1)
Including 53rd week in the United States.
We meet this Promise by delivering on com
mitments to our shareholders, creating value
by growing and expanding our business. We
exercise discipline in resource allocation and
use our scale to reduce our costs in order to
ensure profitable and sustainable growth.
By doing so, we expect our shares to earn
an attractive return for our shareholders. The
following pages illustrate how we keep this
Promise to our shareholders and ensure that
they are confident that Delhaize Group shares
are a good investment.
Putting customers first is at the heart of our
business and the way we accelerate organic
growth, while improving our price position and
perception. Our approach to e-commerce is
how we differentiate ourselves from our com
petitors and provide our customers with an
easy and convenient way to shop using new
and innovative tools.
Hannaford focused in 2014 on expanding its
e-commerce capabilities by taking its successful
Hannaford-to-Go online ordering system from
the pilot stage to roll-out. In 2014, this curbside
pick-up service expanded from two stores to
11 in three states. The growth in this service lays
a foundation for further growth in the service
across Hannaford's market area in 2015.
We have joined Coopernic, the European
buying alliance, to generate additional cost
savings beginning in January 2015. This is
expected to lead to further efficiencies in the
areas of private brand innovation and devel
opment; improved commercial terms with
international suppliers; and synergies in non
food procurement. Our customers will benefit
from the cost savings we generate.
