Our stores
welcome diverse
customers and
associates;
we work hard
to ensure our
associate diversity
reflects our local
communities.
PUT CUSTOMERS FIRST
Providing health and wellness
support online and in-store
LEARN TO GROW
"YOU CAN COUNT ON
FOOD LION EVERY DAY!"
Super Indo uses technology to deliver
employee training on site
Delhaize Group Annual Report 2014 19
Healthy lifestyles are an important part of our
Supergood ambition to help our customers
and associates live happier and eat healthier.
We realize that health and wellness cover
areas from fitness and nutrition to managing
chronic disease and that there is no "one-size-
fits-all" approach. Alongside our nutritional
innovations in our private brands, we contin
ually test approaches to changing behavior
towards adopting healthy habits, launch pilot
programs in partnership with health experts,
and experiment with new tools.
At Hannaford in the U.S., we continue to offer
free in-store and online dietician classes,
consultations, and nutrition demonstrations
to help customers better understand nutri
tion. Delhaize Belgium provides online food
coaching, monthly nutrition tips and answers
to frequently asked questions on healthy
eating topics including salt, gluten, lactose-in
tolerance, diabetes, weight-loss plans and
recommended daily quantities of staple foods.
Food Lion associates have been
empowered by new customer-
centric training to make decisions in
the moment to benefit customers.
As part of its "Easy, Fresh
Affordable" strategy, Food Lion
has committed to delivering a new
customer and associate experience.
Food Lion educated all of its 64 000
retail associates with new "Count on
Me" customer-centric training. The
training engages and empowers
associates to make decisions in the
moment to best serve customers by
knowing what to do, making it easy,
doing their part, and caring.
We learn to grow by listening to our associates
who provide feedback annually via the Asso
ciate Engagement Survey. We also ensure that
we continue to grow as a company, for exam
ple, by making use of available technology in
innovative ways to improve the way we work.
Super Indo has installed kiosks in over 100 of
Super Indo's 122 stores to provide e-training to
store associates and management trainees.
As well as reducing traveling costs, the kiosks
provide accessible and up-to-date training for
Super Indo associates.
(1) Does not include 66 Bottom Dollar Food Stores and
related 2 040 associates. In November 2014, Delhaize
Group signed an agreement to sell its Bottom Dollar
Food Store locations to ALDI Inc. The stores were
closed on January 12, 2015 and the transaction
completed early 2015.
