10
BRINGING SUPERGOOD PRIVATE
BRANDS TO OUR CUSTOMERS
goals, we are making our food more
nutritious by reducing salt, fat and sugar
content; providing clear nutritional labelling;
ensuring complete food safety; and aiming
for private brands in 2020 that contain 100%
sustainable seafood, palm oil, wood and
paper, and are verified to be from suppliers
who provide fair and decent working
conditions.
New customer portals launched in
Greece and Romania
local Serbian
farmers supported
through a Delhaize
Group Sustainability
Innovation Fund
project
LEAD LOCALLY
Delhaize Group works with local
farmers to deliver sustainable
products to our customers
STRATEGY
Part of delivering on our Supergood strategy
means providing the tastiest, healthiest and
most sustainable private brands. Through
our actions to meet our 2020 Supergood
The new portal for Alfa Beta Plus card holders
launched online allows AB Plus card holders to
link their card to an account and have access
to their personal info online along with the
ability to track their points, tickets and vouch
ers. Customers can also order an AB plus
card online, ask for a new card if the card is
lost, and even donate points to charity. Mega
Image in Romania introduced its first e-com-
merce solution. Customers can order their
favorite products from Mega Image online,
with different possibilities for delivery, including
home delivery and pick up in-store.
Super Indo motile site tampil dengan
wajah bam lebih bersahabat
In 2014, Super
Indo re-launched
their mobile site to
provide an efficient
and up to the minute
experience.
Our customers want to know where their food
is coming from. They want local produce when
it is in season. They appreciate being able
to buy food from local producers and being
served by employees who live locally.
In 2013 and continuing into 2014, we launched
a series of projects with local farmers to deliver
sustainable products as part of our Supergood
strategy.
In Romania, we were the first retailer to work
closely with small family farms, supporting
them with seeds and technical advice to
grow specific varieties of vegetables in ways
that maximize the harvest and minimize
the environmental impact. Their products
are ultimately sold in Mega Image stores as
part of the "Gusturi Romanesti" private label.
This has deepened our relationship with the
farmers and helps us to promote sustainable
agricultural practices in Romania.
In Serbia, we are supporting small scale
agriculture to encourage young people to
stay working on their family farms and to help
farmers understand and comply with sustain
able farming practices. For example, Delhaize
Serbia's fruit and vegetables project, winner of
the Delhaize Group Sustainability Innovation
Fund award in 2013, helped 10 local farmers
produce sustainable fruits and vegetables.
In 2014, these were sold exclusively at Maxi
stores for the same price as other produce
and were well received by customers. Based
on this success, Delhaize Serbia plans to fur
ther develop the project in 2015 and will look at
extending the assortment, to include products
that are available all year round, such as
carrots and potatoes.
These pilots are a model for future partner
ships, to introduce more fruit, vegetables,
dairy and meat products into stores from local,
sustainably managed farms.
