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PUT CUSTOMERS FIRST
Alfa Beta (AB, Greece) launches
"The joy from giving only the best"
Together, Mega Image's "Wine
Gallery" and a new on-line wine
platform offer a specialized service
around wine to better meet customer
needs
different wines offered
by Mega Image's concept
wine store
LEARN TO GROW
Delhaize Belgium begins to test
payment by smartphone
Delhaize Group Annual Report 2014 15
Our customers trust us to provide a range
of tasty, fresh, nutritious and affordable food
products, available at their convenience, in
stores and online. Delivering this Promise
depends on managing a complex value chain
to consistently provide thousands of quality
products at good value. This is critical to our
success as a business to deliver on our Pur
pose of operating customers' preferred local
supermarkets.
Alfa Beta's new fresh strategy aims to further
improve customers' experience in Greece and
reinforce AB's established position as the every
day food expert. As part of the fresh strategy,
AB aims to further differentiate offerings, with
the main focus on three pillars: freshness and
variety; guaranteed quality; and fresh ideas.
More specifically:
New products from local and well known
bakeries have been introduced in-store to
further strengthen the already appealing
assortment in the bakery department;
"Fish Day" every Wednesday has introduced
customers already familiar with the quality of
the fresh fish offered to great, new offers in
both specific products and whole categories;
The fresh strategy has contributed to Alfa
Beta's overall positive sales growth and
market share gain.
In 2014, Mega Image opened the Wine
Gallery, its first wine "shop-in-a-shop" concept
store, in Bucharest. The concept wine store
offers around 900 different wines as well as a
choice of spirits and gourmet products asso
ciated with wine consumption. Mega Image
is also launching an online platform that aims
to build a community of people interested in
wines and delicacies, through direct interac
tion between Mega Image specialists and
users in the online forum.
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Mega Image is launching
an online platform that aims
to build a community of
people interested in wines
and delicacies:
http://www.stamdevorba.ro
In Serbia in 2014 we increased
our offer of private label
products to our customers.
We find innovative solutions and share them
to benefit our customers. Customers want
to be delighted by the shopping experience.
Technology-based solutions offer a way to
make the shopping experience not only more
efficient but also more pleasant.
In recent years, the proliferation of smart-
phones and tablets has transformed the
shopping experience. In 2014, as part of
capital investment in IT and e-commerce to
benefit customers, Delhaize Belgium began
to test payments by smartphone, in partner
ship with a leader in e-payments. When all
of a customer's products are scanned, a QR
(machine-readable) code appears on the
screen of the payment terminal at checkout.
Via a specific application, customers can scan
the code, enter their pin number and thereby
confirm the transaction. During the test phase,
the system will be evaluated and adapted to
provide the optimal user-friendly experience
for the customer.
