CUSTOMERS
20 M
TRUST US TO PROVIDE A
GREAT LOCAL SHOPPING EXPERIENCE
IN STORES AND ONLINE
Customers choose to shop at our local banners because they feel warmly
welcomed and are delighted to find tasty products that are affordable,
healthy and sustainable.
more than
customers served
weekly in our stores
around the world
REVENUES BY
SEGMENT
23%
Belgium
14%
SEE
63%
United
States
As we move forward into 2015, our aim is
to continue to provide our customers with a
delightful shopping experience. Our stores
are conveniently located. Shopping is efficient
and technology is used to make shopping
easier, not only at the point of sale but also to
ensure that stores are well-stocked with both
high-quality good-value food and non-food
products. The following pages illustrate how
we keep our Promise to our customers.
