PURPOSE
OUR
To operate our customers' preferred local supermarkets and
work together to support that ambition.
Our Purpose is why we exist and how we are currently delivering. Each word
in our Purpose is important; below we have highlighted four terms: preferred,
local, supermarket and working together. Each term is linked to our promises
which are described on the following pages.
Our brands and people are local
leaders in their communities.
What makes us now is that:
INTRODUCING OUR
STRATEGIC FRAMEWORK
We listen to our customers and passionately
deliver the best shopping experience.
Customers us because:
We deliver on our core business, that of
selling groceries, by pursuing profitable
sales growth and allocating human,
financial, and natural resources effectively
to improve our cost position.
Our EU2ERMA2KET3:
We get stronger from our experiences
by analyzing external development,
learning from each other and
embracing change. Our goal as
Delhaize Group is to work together
to support being our customers'
preferred local supermarket.
I means:
Delhaize Group Annual Report 2014 11
o-o
Our stores are conveniently located.
We provide local produce when it is in
season.
Our stores are staffed with people from the
local community; our staff reflects the culture
and values of the community and we work
together to give back to the community.
"In March 2014, we developed,
introduced and began to implement our
new Strategic Framework across the
Group. This Framework articulates our
company's Purpose. It also outlines the
Promise we make to all our stakeholders,
the Principles we use to make decisions,
our Sustainability Ambition as an
organization, and the Values that embody
who we are. Together, these elements
function as the framework to serve our
customers, ensuring that we provide to
them a great local shopping experience
in stores and online."
Our food is very fresh, priced right and is available across
a number of channels.
Our employees are always at our clients' service and
helpful; customer satisfaction is constantly tracked.
There is always follow-up to customer queries.
We address customers' concerns on sustainability; for
example, we strive to provide private brand products that
are delicious, sustainable and affordable.
Focus on selling a wide range of food products.
Stock excellent private brand products.
Provide a convenient and pleasant shopping
experience.
WORKING TOGETHER
Being an innovator.
Sharing best practices and learning from
each other.
Realizing benefits of scale.
