FRAMEWORK
OUR STRATEGIC
Together, our Purpose, our Promise, our Principles and our Values make up our Strategic Framework.
They are underpinned by our sustainability ambition - to be a Supergood company.
OUR PROMISE
OUR PURPOSE
TO OPERATE OUR CUSTOMERS'
PREFERRED LOCAL SUPERMARKETS
AND WORK TOGETHER TO SUPPORT
THAT AMBITION.
OUR PRINCIPLES
OUR VALUES
OUR SUSTAINABILITY
STRATEGY
BEING SUPERGOOD IS OUR
SUSTAINABILITY AMBITION
AND SUPPORTS OUR
BUSINESS STRATEGY.
STRATEGY
o-o
CUSTOMERS
trust us to provide a great
local shopping experience,
in stores and on-line.
ASSOCIATES
trust us to be a
rewarding employer.
COMMUNITIES
trust us to be
responsible neighbors.
SHAREHOLDERS
trust us for value
creation.
PUT CUSTOMERS FIRST
We listen to our
customers and
passionately deliver
the best shopping
experience.
LEARN TO GROW
We get stronger from our
experiences by analyzing
external developments,
learning from each other
and embracing change.
LEAD LOCALLY
Our brands and people
are local leaders in their
communities.
DRIVE PROFITABLE GROWTH
TODAY BEYOND
We pursue profitable sales
growth and allocate human,
financial, and natural
resources effectively to improve
our cost position.
Determination Integrity Courage Humility Humor
Discover our Strategic
Framework animation on
annualreport.delhaizegroup.com
