Better
neighbor
20
Our promises (continued)
Vegetarische reepjes
Ahold
Annual Report 2014
Ahold at a glance I Business review
Governance
We want to be a good neighbor everywhere
we operate. As a company with over 3,000
stores and a trading area population of more
than 90 million people, we can really make
a difference in our communities through the
economic benefits and job opportunities our
businesses provide, and by supporting local
causes that are important to our neighbors,
our customers and our associates. We believe
we have an opportunity to help our customers
and associates make healthier choices, and
promote health in our communities. We also
endeavor to source our products responsibly
and look after the environment we operate in.
«Ml 1 LIPS.AIAOE
Mei nöiiels, hdridofs verts,
scharrekt, Javaanse dressing en
een Oosterse (win
Ahold USA on the leading edge
with sustainable own-brands
After the groundbreaking decision to source
UTZ certified coffee for 42 Simply Enjoy
varieties, Ahold USA switched its "wedge"
and Guaranteed Value own-brand canned
coffees to UTZ. It also became the first
supermarket chain in the U.S. to offer
own-brand UTZ Certified chocolate bars,
reinforcing its position on the leading edge
of sustainability in own-brand products
among U.S. grocers.
Healthy reformulation of own-brand
products at Albert Heijn
Albert Heijn is continuously focused on
reducing salt and (saturated) fat in its
own-brand products, and most of its
ready-to-eat meals now comply with its
norms. For some meals, they were able to
take out over 20saturated fat. Albert Heijn
also joined its food industry peers to sign
an agreement with the Dutch government to
improve the healthfulness of products.
Smurfs return to promote healthier
products at Albert
The Smurfs returned to Albert for the third
year in a row to make healthy eating more
fun for Czech children. Albert's own-brand
healthy "I know what I eat" products had
Smurf-themed packaging to make them easy
to spot. Customers could collect Smurf as
well as fruit and vegetable figurines and
visit a new microsite for fun games and
healthy recipes.
