Our promises (continued)
Ahold at a glance
Our engaged associates are the face of our
business and at the heart of our success.
Throughout all our businesses, our associates
are truly dedicated to serving our customers
and getting better every day. In return, we
are committed to making sure our companies
continue to become even better places
Expanding our targets for hiring disabled
associates at Albert Heijn
Albert Heijn is creating more opportunities
for associates who need extra support and
face challenges in entering the job market.
In 2014, the company decided to more
than double the number of young disabled
associates it hires - from 600 to 2,000
by the end of 2016. By using experienced
associates to coach these young people,
they are also creating development
opportunities for store managers.
Annual Report 2014
Becoming a better place
to work at Albert in the Czech Republic
During a busy year, Albert continued
to become a better place to work.
For example, a new initiative calling for
each store to strive to be the favorite in its
market is building team pride, improving
the store culture, and making associates
feel valued. The "Respect for each other"
exchange program is helping distribution
center associates better understand each
Intensified store associate training at
The Ahold USA divisions rolled out a training
program aimed at increasing customer and
associate engagement. Around 100,000
associates participated, learning to improve
how they serve and engage customers
through four easy-to- remember actions:
Greet, Assist, Share, and Thank. The skills
they learned are in turn helping associates to
be more engaged and satisfied in their jobs,
while driving greater customer satisfaction.