Better place to shop 18 Our promises (continued) Ahold at a glance Business review I Governance Financials Investors Ahold Annual Report 2014 Putting the customer first has always been embedded in our culture and values - but in today's challenging and competitive environment, it is more important than ever. Being a better place to shop is about doing more each day to give our customers a shopping experience that surprises and delights them. Better value, lower prices at Ahold USA Customers in all our markets are watching their budgets. To give them even better value, stores across Ahold USA made more than 1,000 targeted price reductions focused largely on Fresh items in 2014. Giant Landover launched a division-wide service and savings campaign, engaging associates and using mass media tools and social media to communicate better service and pricing to customers. tomatoes Freshening up the bakery department at Albert Heijn Albert Heijn rolled out an improved bakery department, with new products - including new and improved natural products - that are presented better. They also added a "bread guarantee," promising to offer three kinds of fresh-baked bread every day until closing time. The changes are proving to be popular with customers. Best-of-breed integration of former SPAR stores in the Czech Republic As Albert integrates the former SPAR stores, they are keeping the best from both companies to improve the customer offering. This includes implementing Albert's strong produce assortment at SPAR's large stores, and adopting SPAR bread recipes at Albert. They have tested nearly 700 SPAR and Albert products using consumer panels to identify the best own-brand products for the final assortment.

Jaarverslagen | 2014 | | pagina 82