Our promises (continued)
Ahold at a glance
Annual Report 2014
Putting the customer first has always been
embedded in our culture and values - but
in today's challenging and competitive
environment, it is more important than ever.
Being a better place to shop is about doing
more each day to give our customers a
shopping experience that surprises and
Better value, lower prices at Ahold USA
Customers in all our markets are watching
their budgets. To give them even better
value, stores across Ahold USA made
more than 1,000 targeted price reductions
focused largely on Fresh items in 2014.
Giant Landover launched a division-wide
service and savings campaign, engaging
associates and using mass media tools and
social media to communicate better service
and pricing to customers.
Freshening up the bakery department
at Albert Heijn
Albert Heijn rolled out an improved bakery
department, with new products - including
new and improved natural products - that
are presented better. They also added a
"bread guarantee," promising to offer three
kinds of fresh-baked bread every day until
closing time. The changes are proving to
be popular with customers.
Best-of-breed integration of former
SPAR stores in the Czech Republic
As Albert integrates the former SPAR
stores, they are keeping the best from both
companies to improve the customer offering.
This includes implementing Albert's strong
produce assortment at SPAR's large stores,
and adopting SPAR bread recipes at Albert.
They have tested nearly 700 SPAR and
Albert products using consumer panels to
identify the best own-brand products for the