with a
Group-wide
business
model that
ensures we can
keep getting
better for our
customers.
S3*
Our business model
16
Allocate capital
to new growth
Lower cost base
Drive identical
sales growth
Build strong
consumer brands
r"
Ahold at a glance
Business review
I Governance
Financials
Investors
Ahold
Annual Report 2014
Our business model is a continuous cycle in
which we work to lower our cost base so that we
can invest in price, value, and the products and
services we offer. This enables us to drive sales, win
new customers and allocate capital to further grow
our business.
We use the capital we generate to drive
new growth, to get the right returns and to invest
in our businesses for the long term.
We continually work to simplify how we do
things and become more efficient in order to
lower our cost base.
The investments we have made to build our
strong consumer brands are intended to help us
to drive identical sales growth, increase volumes
and gain market share going forward.
To continue to build our strong local consumer brands
and increase customer loyalty, we reinvest our cost
savings into our offering and give customers more
of what they want and need.
