How are we
reshaping retail
at Ahold?
Reshaping Retail framework
14
Ahold is becoming
a better place to shop,
a better place to work,
and a better neighbor.
We have a robust business model,
built on stronglocalbrands.
we are keeping
our promises.
Our values
Putting the customer first; Doing what's right; Winning together;
Making ideas happen; Getting better every day
and we have the ambition to drive
performance and go for growth.
Increasing customer loyalty
Broadening our offering
Expanding geographic reach
Simplicity
Responsible retailing
People performance
Our v'sion
Better choice. Better value. Better life. Every day.
Ahold at a glance
Business review
I Governance
Financials
Investors
Ahold
Annual Report 2014
Our Reshaping Retail framework outlines our
strategic ambitions, how we operate and what
we want to be as a company.
We have a common set of values across all
our businesses and a shared vision for the future.
Our proven business model enables us to keep
investing in our customer offering, and we are
getting better every day through our shared
promises. Our strategic pillars outline our clear
ambition to grow and be competitive in years
to come.
Better
place to shop
Better Better
place to work neighbor
Creating growth:
Enabling growth:
