Dear
shareholders,
mm?
1
Message from Dick Boer, Ahold CEO
www.ahold.com
In 2014, we offered
customers their
channel of choice -
to shop anywhere,
anytime, anyhow
Exceeded our
Simplicity target,
saving €865 million
from 2012-2014
New target for
growth in online
consumer sales:
€2.5 billion by
the end of 2Ö17
€2.5bn
Returned
€2.7 billion cash
to shareholders
in 2014
€2.7bn
Ahold at a glance
Business review
I Governance
Financials
Investors
Ahold
Annual Report 2014
We live in a time of unparalleled change in our
industry, and 2014 was no exception. One thing that
never changes, though, is that our customers remain
at the center of all we do and at the heart of our
promise to be a better place to shop. This year our
businesses continued to adapt to the evolving needs
and demands of our customers and we made great
strides in improving the total shopping experience
- online and offline - while offering healthier choices
than ever before.
Watch Dick Boer's rev'ew of the year in full at: