Dear shareholders, mm? 1 Message from Dick Boer, Ahold CEO In 2014, we offered customers their channel of choice - to shop anywhere, anytime, anyhow Exceeded our Simplicity target, saving €865 million from 2012-2014 New target for growth in online consumer sales: €2.5 billion by the end of 2Ö17 €2.5bn Returned €2.7 billion cash to shareholders in 2014 €2.7bn Ahold at a glance Business review I Governance Financials Investors Ahold Annual Report 2014 We live in a time of unparalleled change in our industry, and 2014 was no exception. One thing that never changes, though, is that our customers remain at the center of all we do and at the heart of our promise to be a better place to shop. This year our businesses continued to adapt to the evolving needs and demands of our customers and we made great strides in improving the total shopping experience - online and offline - while offering healthier choices than ever before. Watch Dick Boer's rev'ew of the year in full at:

Jaarverslagen | 2014 | | pagina 33