We operate Strong brands in all our markets 227,000 90 million+ S'asT albert ahold iBimEiHHta Our brands and how we operate .com United States 06 Europe ^£k 1 l; Ahold at a glance Business review Governance Our strong local brands in the United States and Europe are well-known and popular with customers - and most are leaders in their markets. Associates Serving a trade area population of around 00 Ahold AlwM Online Strain;-* Find out more about and stay up-to-date with our brands at: In the United States, we serve a trading area of approximately 56 million people. The food market remains highly competitive, with food being sold in a wide range of retail formats as more and more U.S. retailers use it to drive traffic. The grocery channel represents approximately 57% of the food market in our trading area. In a market that was Rat year-over-year, Ahold USA's market share was down slightly in 2014.' Based on Nielsen data Source: GfK Belgium Mpin£ - Read more detail: J See page 07 Ahold Annual Report 2014 In Europe we serve a trading area of approximately 34 million people in four countries, with the greater part of our business in the Netherlands and the Czech Republic, and we also have a growing presence in The food retail sector in the Netherlands showed limited growth in 2014, but also some further consolidation in the supermarket industry. Albert Heijn's market share grew slightly in 2014.1 In Belgium, we operate in Dutch-speaking Flanders. While the market showed modest volume growth in a deflationary environment in 2014, Albert Heijn continued to successfully expand our business there and gained market share.2 In the Czech Republic, the competitive environment remained intense in 2014. Our Czech business made a step increase in market share with the acquisition of the Czech SPAR stores.1 aN"l Read more detail: LJI See pages 08-09

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