We operate
Strong brands
in all our
markets
227,000
90 million+
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Our brands and how we operate
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United States
06
Europe
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Ahold at a glance
Business review
Governance
Our strong local brands in the United States and
Europe are well-known and popular with customers
- and most are leaders in their markets.
Associates
Serving a trade area population of around
00 Ahold
AlwM Online Strain;-*
Find out more about and stay up-to-date
with our brands at:
In the United States, we serve a trading area of
approximately 56 million people.
The food market remains highly competitive, with
food being sold in a wide range of retail formats as
more and more U.S. retailers use it to drive traffic.
The grocery channel represents approximately
57% of the food market in our trading area. In a
market that was Rat year-over-year, Ahold USA's
market share was down slightly in 2014.'
Based on Nielsen data
Source: GfK Belgium
Mpin£ -
Read more detail:
J See page 07
Ahold
Annual Report 2014
In Europe we serve a trading area of approximately
34 million people in four countries, with the greater
part of our business in the Netherlands and the
Czech Republic, and we also have a growing
presence in
The food retail sector in the Netherlands showed
limited growth in 2014, but also some further
consolidation in the supermarket industry.
Albert Heijn's market share grew slightly in 2014.1
In Belgium, we operate in Dutch-speaking Flanders.
While the market showed modest volume growth
in a deflationary environment in 2014, Albert Heijn
continued to successfully expand our business there
and gained market share.2
In the Czech Republic, the competitive environment
remained intense in 2014. Our Czech business
made a step increase in market share with the
acquisition of the Czech SPAR stores.1
aN"l Read more detail:
LJI See pages 08-09