Our promises: Better place to shop (continued)
Seven million new Bonus Cards distributed
at Albert Heijn
Innovating online
Sharing the enthusiasm
So fresh
The right people in the right
places at the right times
Ahold at a glance
Our strategy
Our performance
Governance
Financials
Investors
V
Ahold Annual Report 2013
Albert Heijn recently introduced a new loyalty card the first of its kind in the
Netherlands. It is enabling them to provide personalized offers, to build stronger
relationships with customers and to thank their loyal shoppers. Albert Heijn also
integrated its Air Miles points savings program into the Bonus Card, so that loyal
customers can save points faster. And they introduced more opportunities for
redeeming points including at bol.com and for a cash discount on a grocery
bill. By year-end, around seven million cards were distributed to customers, and
around two million had been activated to receive personal offers.
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For more information on
our promises watch our video
case studies on www.ahold.com
and easy to shop. This yearthey renewed the cheese, deli,
meat and poultry departments.
Bol.com is making it easier for
customers to shop and find more
of what they want. In 2013, they
introduced next day delivery,
collaborated with Albert Heijn on the
sale of an e-reader and the rollout
of pick-up points in all its stores, and
expanded their product assortment,
opening new shops for pets; leisure;
homeware and furniture; and
gardening and do-it-yourself (DIY).
Gall Gall is presenting its wine and
whiskey assortment in a new way by
taste to help customers more easily
find what they like. At the same time,
they are training employees to pass
on their passion and enthusiasm for
products by engaging with customers
more effectively driving sales
and providing great service at the
same time.
Albert Heijn is completely revamping its Fresh departments
to be better than ever. The goal is to offer a delicious,
high-quality assortment of relevant products including
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The Ahold USA divisions are simplifying processes in store
operations to deliver a better shopping experience to
customers. They enhanced the associate scheduling system
in their stores to improve service at the checkouts and in the
deli. By finding new ways of working, they are able keep
the center of the store more fully stocked and reduce excess
product in the back rooms.
