€22 million
Better
place to shop
21
Our promises: Better place to shop
Putting the customer first is the only way to succeed as a
retailer in today's marketplace, and has always been an
important part of our culture and values as a company.
Being a better place to shop is about doing more each
day to make sure we are providing our customers with a
shopping experience that meets their needs.
Ahold at a glance
Our strategy
Our performance
Governance
Financials
Investors
Ahold Annual Report 2013
Ahold USA is on track to
each 40% own-brand
?netration by
K Great quality and freshness
K Finding the products you want
K Good prices and exciting promotions
K Easy to shop
K Friendly and helpful associates
To see our promises come to life,
watch our video case studies
Ahold's European
businesses have saved
€22 million through
improved sourcing of
own brands and
not-for-resale goods
Albert Heijn Belgium
received the highest
customer appreciation
score from GfK
For more information on
our promises watch our video
case studies on www.ahold.com
Albert Heijn's "Appie"
is one of the most used
apps in the Netherlands
More than 40% of
all Peapod orders
are supported by
a mobile device
770
Ahold USA offers its natural
and organic own brand,
Nature's Promise, in nearly
770 stores
