promises that help
us get better every
day.
20
Better
place to shop
Better Better
place to work neighbor
Better
every day
Our promises
Our promises are helping us drive success, perform better
and create greater value.
Living our promises
Ahold at a glance
Our strategy
Our performance Governan
Financials
Investors
Ahold Annual Report 2013
All three of our promises are interlinked - we need satisfied associates and a
connection with the wider world our business impacts in order to build strong
relationships with our customers. As retailers, our relationship with customers has
always been at the center of everything we do. But in today's world, being a good
retailer is also about creating a working environment where associates can be at their
best and about ensuring we are always deeply connected with our communities.
Our promises are to be a better place to shop, a better place to work and a better
neighbor everywhere we operate. These promises define how we will get better
every day for our customers, our associates and our communities. Our promises run
across all our businesses, but are applied locally at each of our banners according
to their needs and priorities.
In 2013, we rolled out our promises across the company, incorporating them into
our business plans and putting in place scorecards to measure our performance.
We also integrated the promises into the performance measures under our long-term
incentive program for 5,000 associates.
During the rollout, our 222,000 associates were engaged in our promises,
what they mean to the business and how they should play a role, through
a comprehensive communications program and thousands of face-to-face
meetings at our stores, distribution centers and head offices.
