with a Group-wide
business model that
drives our strategy.
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Our business model
Our business model is at the heart of our strategy. It is a continuous
cycle in which we work to lower our cost base so that we can invest in
price, value, and the products and services we offer. This enables us
to drive sales, win new customers and allocate capital to further grow
our business.
Lower cost base
Build strong consumer brands
Drive identical sales growth
Allocate capital to new growth
Ahold at a glance
Our strategy
Our performance Governance
We continually work to simplify how we do things
and become more efficient in order to lower our
cost base.
Our business is built on strong, local consumer
brands. To continue to strengthen these brands
and increase customer loyalty, we reinvest our cost
savings into our offering and give customers more
of what they want and need.
Financials Investors
Annual Report 2013
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VI
The investments we have made to build our strong
consumer brands are intended to help us to drive
identical sales growth, increase volumes and gain
market share going forward, in both Europe and the
United States.
We use the capital we generate to drive new
growth, to get the right returns and to invest in the
business for the long term.
