How are we reshaping
retail at Ahold?
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Ahold is becoming
a better place to shop,
i0% a better place to work,
and a better neighbor.
Our Reshaping Retail framework
Our Reshaping Retail framework defines our strategic ambitions,
how we operate and what we want to be as a company.
We have a robust business model, we are keeping
built on strong local brands.our promises.
and we have the ambition to drive
performance and go for growth.
Increasing customer loyalty
Broadening our offering
Expanding geographic reach
0 Simplicity
Responsible retailing
People performance
Our values
Putting the customer first; Doing what's right; Loving what we do;
Making ideas happen; Getting better every day
Our vision
Better choice. Better value. Better life. Every day.
Ahold at a glance
Our strategy
Our performance
Governance
Financials
Investors
Ahold Annual Report 2013
We have a common set of values across all our
businesses and a shared vision for the future.
We have a successful business model, and we are
getting better every day through our shared promises.
Our strategic pillars outline our clear ambition to
grow and be competitive in years to come.
'Reshaping Retail is working
It allows us to grow in
a changing environment
and positions Ahold for
success in the future."
Dick Boer
Chief Executive Officer
Watch the CEO year in review A
video on www.ahold.com 1
Creating growth:
Better
place to shop
every day 1
Better^^^^ Better
^placetowor^^^neighbor
