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Our" Reshaping Retail strategy outlines how Ahold will grow
and remain competitive now and in the future. We are building
our growth plans on a solid foundation of powerful local brands,
an aligned organization, a long heritage in the retail business,
great people and a strong financial position.
Our Reshaping
Retail framework
17
Our vision and values 18
Our business model 19
Our promises 20
Better place to shop 21
Better place to work 24
Better neighbor 26
Our strategic pillars 29
Increasing customer loyalty 30
Broadening our offering 30
Expanding our
geographic reach 31
Simplicity 31
Responsible retailing 32
People performance 32
Ahold at a glance
Our strategy
Our performance
Governance
Financials
Investors
Ahold Annual Report 2013
Our strategy
In this section:
