Ahold USA
0.3%
4.11
215
182
170
200
r
Our brands and how we operate (continued)
Stop Shop New England Stop Shop New York Metro Giant Landover
Si
si
si
Giant Carlisle
Peapod
Ahold at a glance
Our performance
Governance
Financials
Investors
Ahold Annual Report 2013 12
Identical sales growth, excluding gasoline
Underlying operating margin
K On track to reach 40% own-brand penetration
by 2016:
a. Offered natural and organic own brand,
Nature's Promise, in nearly 770 stores,
showing double-digit sales growth
b. Successfully repositioned and expanded Simply
Enjoy premium own-brand range
c. Guaranteed Value own-brand line for budget-
conscious shoppers continued to gain traction
K Initiatives to improve the Fresh offering began to K
show results
K Optimized processes in store checkouts and deli
departments to improve the shopping experience
and operate more efficiently
K Improved sourcing in areas across the store
including pharmacy, own brands and not-for-
resale
Stop&Shop-
Stores:
Stop Shop is a leading
supermarket brand in the
northeastern United States.
Market area:
Connecticut (except Southwestern
Connecticut), Massachusetts, and
Rhode Island, in the United States
Store formats:
Supermarkets and super stores
Read more online
www.ahold.com/Stop&Shop
Stop&Shop-
Stores:
Stop Shop is a leading
supermarket brand in the
northeastern United States.
Market area:
Connecticut (Southwestern
Connecticut), New York and New
Jersey, in the United States
Store formats:
Supermarkets and super stores
Read more online
www.ahold.com/Stop&Shop
Giant-
Stores:
Giant Landover is a leading
supermarket brand in the mid-
Atlantic United States.
Market area:
Virginia, Maryland, Delaware,
and the District of Columbia, in
the United States
Store formats:
Supermarkets and super stores
Read more online
www.ahold.com/Giant- Landover
Stores:
Giant Carlisle is a leading
supermarket brand in the mid-
Atlantic United States.
Market area:
Pennsylvania, Virginia, Maryland
and West Virginia, in the
United States
Store formats:
Supermarkets and super stores
Read more online
www.ahold.com/Giant-Carlisle
y-v Peapod is the leading online
grocery service in the United
States. It works in partnership
with Stop Shop, Giant
Landover and Giant Carlisle.
Market area:
Connecticut, District of
Columbia, Illinois, Indiana,
Maryland, Massachusetts, New
Hampshire, New Jersey, New
York, Pennsylvania, Rhode
Island, Virginia and Wisconsin,
in the United States
Formats:
Online grocery service
Read more online
www.ahold.com/Peapod
Improved promotional effectiveness
Accelerated the rollout of pick-up points, opening
112 in 2013
Opened Peapod Propulsion Labs, in Chicago,
Illinois, to drive continued digital innovation