Ahold USA 0.3% 4.11 215 182 170 200 r Our brands and how we operate (continued) Stop Shop New England Stop Shop New York Metro Giant Landover Si si si Giant Carlisle Peapod Ahold at a glance Our performance Governance Financials Investors Ahold Annual Report 2013 12 Identical sales growth, excluding gasoline Underlying operating margin K On track to reach 40% own-brand penetration by 2016: a. Offered natural and organic own brand, Nature's Promise, in nearly 770 stores, showing double-digit sales growth b. Successfully repositioned and expanded Simply Enjoy premium own-brand range c. Guaranteed Value own-brand line for budget- conscious shoppers continued to gain traction K Initiatives to improve the Fresh offering began to K show results K Optimized processes in store checkouts and deli departments to improve the shopping experience and operate more efficiently K Improved sourcing in areas across the store including pharmacy, own brands and not-for- resale Stop&Shop- Stores: Stop Shop is a leading supermarket brand in the northeastern United States. Market area: Connecticut (except Southwestern Connecticut), Massachusetts, and Rhode Island, in the United States Store formats: Supermarkets and super stores Read more online www.ahold.com/Stop&Shop Stop&Shop- Stores: Stop Shop is a leading supermarket brand in the northeastern United States. Market area: Connecticut (Southwestern Connecticut), New York and New Jersey, in the United States Store formats: Supermarkets and super stores Read more online www.ahold.com/Stop&Shop Giant- Stores: Giant Landover is a leading supermarket brand in the mid- Atlantic United States. Market area: Virginia, Maryland, Delaware, and the District of Columbia, in the United States Store formats: Supermarkets and super stores Read more online www.ahold.com/Giant- Landover Stores: Giant Carlisle is a leading supermarket brand in the mid- Atlantic United States. Market area: Pennsylvania, Virginia, Maryland and West Virginia, in the United States Store formats: Supermarkets and super stores Read more online www.ahold.com/Giant-Carlisle y-v Peapod is the leading online grocery service in the United States. It works in partnership with Stop Shop, Giant Landover and Giant Carlisle. Market area: Connecticut, District of Columbia, Illinois, Indiana, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Virginia and Wisconsin, in the United States Formats: Online grocery service Read more online www.ahold.com/Peapod Improved promotional effectiveness Accelerated the rollout of pick-up points, opening 112 in 2013 Opened Peapod Propulsion Labs, in Chicago, Illinois, to drive continued digital innovation

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