The Netherlands
0.6%
5.4%
<S>
(ttos
11
932
538
586
>700
Our brands and how we operate (continued)
Albert Heijn
Etos
Gall Gall
bol.
com
boLcortr
li
Ahold Annual Report 2013
Identical sales growth1
Underlying operating margin
K Albert Heijn launched a new Bonus Card,
distributing more than seven million to customers
by year-end
K Albert Heijn launched its new AH BASIC value-
focused own-brand range
K Albert Heijn opened 14 pick-up points and over
700 bol.com pick-up points in Albert Heijn stores
K Albert Heijn converted 24 former C1000
stores to its network, bringing the total to 39
converted stores
K Albert Heijn re-launched key Fresh categories: K
cheese, deli, meat and poultry
K Albert Heijn Belgium continued to perform well,
and opened eight new stores for a total of 19
K Albert Heijn Belgium received the highest
customer appreciation score from market
research firm GfK
K Albert.nl2 doubled the number of products
available online and expanded to serve 70% of
Dutch households with home delivery
K In its first full year as part of Ahold, bol.com
delivered the strongest growth year in its history
Stores:
Albert Heijn is the leading food
retailer in the Netherlands and one of
the country's best-known brands
Store formats2:
Supermarkets, convenience stores
and online shopping and delivery for
food and non-food.
I Read more online
www.a hold .com/Al bert- Heijn
Stores:
Etos is one of the largest drugstore
chains in the Netherlands.
Store formats:
Drugstores and online shopping.
Read more online
www.ahold.com/Etos
Gall Gall
Stores:
Gall Gall is the leading wine and
liquor retailer in the Netherlands.
Store formats:
Wine and liquor stores and
online shopping.
Read more online
www.ahold.com/Gall&Gall
bol.com is the number one online
retailer in the Netherlands.
Store formats:
Online non-food retailer
Pick-up points in Albert Heijn stores
©Read more online
www.ahold.com/bolcom
Bol.com expanded its product assortment and
opened new specialty shops for pets; leisure;
homeware and furniture; and gardening and
do-it-yourself (DIY)
Bol.com started joint promotions with Albert
Heijn, including a successful e-reader promotion
in the Netherlands
1 Identical sales growth in the Netherlands excludes the VAT on tobacco sales. For the definition of identical sales, excluding VAT from tobacco sales see the Non-GAAP measures section.
2 As of January 1, 2014, the albert.nl brand is part of Albert Heijn's online offering at www.ah.nl