The Netherlands 0.6% 5.4% <S> (ttos 11 932 538 586 >700 Our brands and how we operate (continued) Albert Heijn Etos Gall Gall bol. com boLcortr li Ahold Annual Report 2013 Identical sales growth1 Underlying operating margin K Albert Heijn launched a new Bonus Card, distributing more than seven million to customers by year-end K Albert Heijn launched its new AH BASIC value- focused own-brand range K Albert Heijn opened 14 pick-up points and over 700 bol.com pick-up points in Albert Heijn stores K Albert Heijn converted 24 former C1000 stores to its network, bringing the total to 39 converted stores K Albert Heijn re-launched key Fresh categories: K cheese, deli, meat and poultry K Albert Heijn Belgium continued to perform well, and opened eight new stores for a total of 19 K Albert Heijn Belgium received the highest customer appreciation score from market research firm GfK K Albert.nl2 doubled the number of products available online and expanded to serve 70% of Dutch households with home delivery K In its first full year as part of Ahold, bol.com delivered the strongest growth year in its history Stores: Albert Heijn is the leading food retailer in the Netherlands and one of the country's best-known brands Store formats2: Supermarkets, convenience stores and online shopping and delivery for food and non-food. I Read more online www.a hold .com/Al bert- Heijn Stores: Etos is one of the largest drugstore chains in the Netherlands. Store formats: Drugstores and online shopping. Read more online www.ahold.com/Etos Gall Gall Stores: Gall Gall is the leading wine and liquor retailer in the Netherlands. Store formats: Wine and liquor stores and online shopping. Read more online www.ahold.com/Gall&Gall bol.com is the number one online retailer in the Netherlands. Store formats: Online non-food retailer Pick-up points in Albert Heijn stores ©Read more online www.ahold.com/bolcom Bol.com expanded its product assortment and opened new specialty shops for pets; leisure; homeware and furniture; and gardening and do-it-yourself (DIY) Bol.com started joint promotions with Albert Heijn, including a successful e-reader promotion in the Netherlands 1 Identical sales growth in the Netherlands excludes the VAT on tobacco sales. For the definition of identical sales, excluding VAT from tobacco sales see the Non-GAAP measures section. 2 As of January 1, 2014, the albert.nl brand is part of Albert Heijn's online offering at www.ah.nl

Jaarverslagen | 2013 | | pagina 33