BQiBBQj r How we manage risk (continued) Ahold's principal risks and uncertainties1 Strategy Description of risk Key risk drivers Risk mitigating actions Potential consequence Ahold at a glance Our strategy Our performance Financials Investors Ahold Annual Report 2013 65 Better place Information security (O) to shop A lack of security around, or non-compliance with, privacy requirements for customer data might negatively impact strategic initiatives relating to customer loyalty - Consumer confidence - Sensitivity of data - Privacy regulations - Use of third parties to process and store data - Global security threats - Growth of online sales - Strategic and tactical information security policy and guidelines - Information security governance - Control standards for information management and security - Payment Card Industry (PCI) and privacy compliant control framework - Information security capabilities - Information security awareness program - Cyber insurance coverage Ahold's business operations generate and maintain confidential commercial and personal information concerning customers, employees, suppliers and the Company. Disclosure of confidential information to unintended third parties may negatively impact Ahold's corporate reputation and competitive position or result in litigation or regulatory action. This could have a material adverse effect on Ahold's financial position Simplicity Legislative and regulatory environment (C) A changing legislative and regulatory environment increases the cost of doing business, tax levels and the complexity of our operations - Compliance deadlines - Increased and targeted enforcement - Government budget deficits - Public opinion pressure - Knowledge and awareness of regulations - Monitoring, review and reporting on changes - Operational procedures and guidance Ahold's activities are subject to various laws and regulations in each local market where it operates. The cost of compliance with any of these laws could impact Ahold's operations and reduce its profitability. See further discussion of consequences of the legislative and regulatory risks below Responsible Product safety (O, C) retailing Customers might become injured or ill from the consumption of own-brand products or other food or non-food products, or as a result of food fraud in the supply chain - Internationalization of the supply chain - Customer trust in brands - Incidents across the world - Increased number of own-brand products - Speed of communications - Product safety policies - Control standards for food and non food products - Standard operating procedures - Dedicated product integrity departments at Corporate Center and both continents - Monitoring of continental performance - Third-party certification Though it has mitigating actions in place, Ahold may face product safety problems, including disruptions to the supply chain caused by food- borne illnesses and negative consumer reaction to incidents, which may have a material adverse effect on the Company's reputation, results of operations and financial position 1 Risk objectives: strategic (S), operational (O), financial (F) and compliance (C), risks listed in alphabetical order.

Jaarverslagen | 2013 | | pagina 146