We are reshaping retail at Ahold and working to get better every day. rijjyEl □BE3j r CN Introduction Company profile 3 Group financial highlights 4 Highlights by segment 5 Message from Dick Boer, Ahold CEO 6 Our Executive Committee and Management Board 8 Our brands and how we operate 10 Our formats 14 Our" strategy to reshape retail is helping us to meet the changing needs of consumers today and accelerate the growth of our company in the future. Through our promises we are becoming a better place to shop, a better place to work and a better neighbor every day. Through our pillars, we are creating growth by increasing customer loyalty, broadening our offering and expanding our geographic reach; and enabling this growth through responsible retailing, simplifying our business and developing our people. By providing a more personalized, omni-channel shopping experience that enables our customers to shop whenever and wherever they choose, we want to make our brands their first choice, every day. Our stakeholders 15 Ahold at a glance Our strategy Our performance Governance Financials Investors Ahold Annual Report 2013 Ahold at a glance In this section:

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