and six pillars that
help us achieve our
growth ambitions.
Simplicity
Our strategic pillars
Our six strategic pillars outline how we will accelerate the growth
of our company. These pillars will ensure we leverage rapidly changing
customer behavior and retail trends so that we will stay competitive and
successful, and be our customers' favorite place to shop, every day.
Creating growth:
Increasing
customer
oyalty
Broadening
our offering
Expanding
our
geographic
reach
Responsible
retailing
People
performance
Enabling growth:
Ahold at a glance
Our strategy
Our performance
Governan
Ambition
Triple online food sales
to €1.5 billion and drive
profitability, increase
own-brand penetration
to approximately 40% in
our U.S. businesses, and
open a minimum of 150
convenience stores in
Europe by 2016.
Ambition
Add 1-2% to sales
growth through our
customer initiatives.
Ambition
Continue to focus on
current markets and
surrounding markets and
evaluate new geographies;
open 50 supermarkets in
Belgium by 2016.
Ambition
We measure our
performance across nine
targets, covering five areas:
healthy living, community
well-being, responsible
products, care for
the environment and
our people.
Investors
Financials
Ambition
Reduce costs by
€600 million
from 2012-2014.
Ambition
We measure our
performance across five
areas: respect for each
other, good working
conditions, development
opportunities, support from
managers and recognition
for performance.
Ahold Annual Report 2013
