1,200
FORUM
Our promises: Better neighbor (continued)
Helping kids be healthy and fit
Certified coffee and tea in the U.S.
Working in the
industry towards
health and
wellness goals
Smurf mania on
healthy products
bring a range of healthy products for children
to the Czech market.
Our strategy
The Ahold USA divisions are the first retailers in the
U.S. to offer own-brand teas featuring the Rainforest
Alliance certified seal. They are also pioneering in the
country to offer UTZ Certified coffee in their own-brand
product ranges.
Ahold USA's divisions host free Healthy Kids Summits several times per year to
educate children about leading a healthy lifestyle. The summits focus on how to
make sure child ren are getting the nutrition and exercise their bodies need as
they continue to grow both physically and mentally. In 2013, seven Healthy Kids
Summits were held throughout the U.S. divisions with more than 1,200 kids,
parents and community leaders attending. The Ahold USA divisions received a
national Neighborhood Health Improvement award from the Food Marketing
Institute for the program.
Ahold at a glance
Investors
Ahold Annual Report 2013 27
We work with the Consumer
Goods Forum (CGF) to lead
the industry. In 2013, Ahold
contributed to the first edition
of the Health and Wellness
Resolutions Progress Report
published by the CGF on
the three resolutions that
the members of the group
agreed to.
Our performance
Governan
Finan
The Consumer Goods
The Global Network Serving
Shopper Consumer Needs
In August and September, Smurf mania
erupted in Albert stores in the Czech Republic.
Smurf figures were featured on 42 own-brand
products that were evaluated using the strict "I
know what I eat" criteria. Albert is the first to
For more information on
our promises watch our video
case studies on www.ahold.com
Seven Healthy Kids Summits
were held throughout the U.S.
divisions with more than 1,200
kids, parents and community
leaders attending.
